The most important factor for any internet marketing blog is to consider how you attract visitors and get them to stay on your blog. Most bloggers have trouble answering this question right when they get started and end up losing more visitors than they’re able to gain. Or you might be an established blogger and have been losing visitors recently for reasons that are unknown to you. Here are some tips and tricks to help you keep traffic going to your internet marketing blog:
1. Update Content Regularly
This is the easiest thing that you can do as a blogger. Your readers and visitors like to see updated content on a regular basis. You know who else does? Search engines, especially Google, like to see blogs that are updated on a regular basis. By keeping a regular schedule, at least three posts a week, you’ll attract readers and stay updated on Google’s search engine results. This will help you gain more traffic as you regularly land on the front page.
2. An Overabundance of Ads is Bad
We’ve all been to web pages or blogs where there are too many ads that show up, pop up, and berate us with too many ads at once. This will not only irritate your readers but it will also increase the amount of time it will take for your blog to load. If readers are irritated they won’t want to visit your blog and will tell their friends the same. If your blog is taking too long to load, this will also keep readers away. So beware of too many ads on your internet marketing blog.
3. Link to Your Own Content
This will be one of the most important things you do to keep people on your blog and to get more views on other articles you’ve written. By including related content at the bottom of your posts and encouraging readers to stay on your site you can decrease your bounce rate and increase your traffic and amount of time readers stay on your internet marketing blog.
4. Write Original Content
The worst thing you can do as a blogger is try to copy the content from other blogs and then publish the same on your own blog. This sometimes works for curation blogs, but for your own internet marketing blog, this will do little to help you and keep readers going to your site. By creating original, interesting content, readers will be more likely to come to your blog to see what you have to say instead of going to other blogs that re-hash the same information over and over again.
5. Social Media is Your Friend
Don’t underestimate the power of social media and what it can do to generate traffic for your internet marketing blog. Social media channels such as Twitter and Facebook are the most effective way to gain traffic. Your internet marketing blog can gain up to 40% of your traffic from social media channels. This is a huge amount of potential traffic that you can’t afford to miss out on. If you’re not using social media to promote your posts then you are losing out on a portion of traffic that could help you out.
By following these tips you can easily gain traffic for your internet marketing blog and improve your readership. With social media being as prevalent as it is, your blog can be easily shared across multiple channels quickly. Make use of those opportunities and create great original content.