The land of local internet marketing can be scary for a new small business, but it doesn’t have to be! Something to understand is that up to 97% of searches done via online media by consumers are to research products or services in the local area. If you aren’t trying to access and speak to that 97%, then you’re missing out on a huge potential customer base. Here are a few simple local internet marketing tips to follow so you don’t get left behind by your competitors.
- Use your Location Everywhere: When it comes to local internet marketing, if you’re not telling the world where you are, how do you expect customers to find you? Your location should show up in every viable spot on your website. This means it should be in your Title tags, your meta-tags, and your image descriptions, everywhere.
- What’s your Business Info? Location is one thing, but how can potential customers get in touch with you if your business info isn’t on your site anywhere? First, make sure your business name is easy to find. Next, without an address, phone number, or email address, potential customers won’t be able to contact you. Make sure these are easy to locate on your site and sit in multiple places.
- Are you in more than one city or town? Most business owners think that when it comes to local internet marketing, you only need to have one overall page for location listings. This isn’t the case. For every separate location you have a business in, you should have a different page. This will help customers find you easier and find what they’re looking for at each location.
- Make sure your Business Data is Updated Everywhere: How many pages do you have online? If you’re really working on your local internet marketing, then your answer isn’t one to that question. You should have pages on every social media platform that is relatable to your target audience. Facebook, Twitter, Google +, Pinterest, the list goes on. Other sites to target are Yelp, Google Places, and a Google + business page. Any site that can help boost your local internet marketing search stock should be looked into and should have your up to date business information on it.
Your business is your life, and you don’t want to squander the opportunity to promote your business and build it into something great. By following these simple local internet marketing tips you can improve your online presence and show up on all those local searches.