In many businesses, there’s a difference between the social media department and the content writers department. What needs to be understood though, is that any social media that is posted online, whether it be a Facebook post, Tweet, YouTube video, etc. that’s content too. The content may be much shorter than traditional content and a bit more casual, but it’s still content that can get optimized for SEO and be posted to be beneficial to the company.
For the right social media management, you have to make sure your social media posts are as valuable as the content you create for your website. Your content needs to be integrated into your social media management in order for you to create better content on all channels. Here are some tips on how to do just that to create a more powerful social content strategy.
1. Create a Clear Posting Schedule
Schedule your social posts regularly. It doesn’t have to be an overwhelming task, as each social media network you’re on really only needs at least one quality post from you a day. With Twitter, you can use tools such as Hootsuite or Tweetdeck to schedule tweets ahead of time. By scheduling in advance, you can make sure you are staying on top of your social networks even when you’re not around a computer.
2. Make sure your Posts Get Looked At Before Going Live
Much like content that gets edited before going up, your social media posts should also be run past someone else before being posted. This is very important, especially in a larger social media team. Another person can see typos that you may have missed or deem a post too controversial to put up, or a post that may start an unwanted debate upon your page. For smaller posts on Twitter, that may seem like a tedious task, but for longer posts on Facebook, Google+ or Tumblr, this is a good practice to get into.
3. Build Anticipation
Think about doing teaser posts for future content of the day or content you plan to post the day after. You can use a section of a photo, a quote from the article, post a survey, there are many possibilities to what you could do here. You should also fully understand the content you’re going to post as well, so read all of it so you’re not caught unaware by a question you may not know the answer to because you didn’t read the entire piece of content.
4. Know Your Audience
Like any content you would post, your social media posts should be tailored exactly toward your target audience. Engage your audience, and encourage them to participate by starting discussions and finding out what they respond to. Take that information and write future content based on what your community wants to talk about.
5. Answer Questions!
Answer every follower that responds to you. Someone tweets a question to you? Answer them back. Someone on Facebook asks a question? Answer them within an acceptable timeframe. Try to answer any and all questions within a 24 hour period on social networks such as Facebook, on Twitter where a faster turnaround is expected, try to answer questions within a few hours.
With these few tips, you should be able to take your social media management and merge it seamlessly with your content. This will give your company a strong social content strategy to work with and increase your presence online.