There are two important questions to ask yourself after posting your video online:
- Is it working?
- Why or why not is it working?
Getting these questions answers is what tracking your video is all about. When it comes to creating and setting up online marketing, many spend all their time getting it ready and launching it, but forget to stick around to make sure that it’s working. Here are some tips to help you evaluate your videos for VSEO after they launch to make sure they are working for you.
Your video is up and has been uploaded to multiple video hosting sites, it has all the proper keywords, so naturally, you would expect the leads to come pouring in to your website. The only problem is, if you don’t know what video is sending the leads to your site, then you don’t know what video is working for you. Some things to check:
- Which video is working the best?
- Is it the video?
- The keywords?
- The location of the video?
- The landing page the video points to?
These are all factors that need to be evaluated, which can take time, but it is worth your time to do.
Define your VSEO Success
The question you answer here is “Did it work?” You have to define what success means to you for this step. Do you want thousands of online users to recognize your brand and products? Is it enough for your website traffic to increase even if product orders do not? Your goals can be as simple as just getting people to your website and having them signup for a newsletter and leave contact information or it can be as large as going for gaining thousands of followers. Your sales process should consist of trying to create a relationship with your customer, and this is the step to get that started. Define your expectations for when you evaluate your VSEO campaign, you can make the decisions you need to meet your set standards.
The basis for VSEO evaluation starts at the analytics to determine which video is sending you traffic and from where it is coming from. Google offers a set of code for free as part of their Google Analytics software. This code can go on the landing sites of the videos, this code will allow you to measure the amount of visits to each separate landing page and measure where those visits are coming from. For example, if you have multiple videos up on various video hosting sites, the analytics software can track how many visits are coming from YouTube or Vimeo or any other video hosting site.
As a company, you will need to decide what your baseline is for measuring success of a video. This could consist of:
- Number of views the video gets
- The number of visits to your site it generates
- Number of conversions (Conversion being an order, getting a name, getting to the landing page)
You create this baseline against which you measure how your video deployment goes and how your future video deployments will go. The baseline is a good way to decide what your VSEO success is and how you can tailor it for your video marketing in the future.