For the vast majority of consumers these days, their research begins at the website of a small business. Does the overall design and function of that company’s website actually determine whether or not the potential customer stays or leaves? The answer is a resounding “yes!”. Website design just may be the most influential factor in the survival of any business and cannot be approached in a haphazard fashion. Failing to pay attention to what works, and what doesn’t, can cost you in the end. How important is web design really? Some recent research regarding the importance of web design was put together by Red Website Design, based out of Liverpool, England, and demonstrates what all website design and online marketing companies have known for quite some time. Here is what the research declares:
-Written by Kevin Sawyer
