Is social proof the proof you need?

Posted on June 28, 2021 in internet marketing, Internet Marketing Company, Link Building Service, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, web video marketing

Is social proof really worthy of all the hype? As intricate and ongoing as your SEO may be, a successful social media marketing strategy just may be an extremely close second. The general rule of thumb tends to be that if a customer has had a great experience with you they will tell 2-4 people about it. But if they thought they had a less than stellar experience, they will blab to 7-10 people. In some recently compiled data published by Trustpulse, it demonstrates just how critical social proof is to the future of your bottom line:

  • 83% of people trust reviews over advertising.
  • 90% of users need less than 10 reviews to form an opinion about a business.
  • Users browsing on mobile are 127% more likely to make a purchase decision than those browsing on a desktop.
  • More than half of consumers won’t use a business if it has less than a 4-star rating.
  • 82% of users specifically seek out negative customer reviews.
  • The average consumer reads 10 customer reviews before making a purchase decision.
  • After reading a review, 50% of consumers will visit the companies website.
  • 82% of Americans say they seek recommendations from friends and family before making a purchase.
  • 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.
  • Buyers require an average of 40 online reviews before believing a business’s star rating is accurate.
  • 83% of users think reviews older than 3 months aren’t relevant anymore.

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  • 73% of people prefer to see written reviews over star ratings.
  • 97% of consumers look at reviews before purchasing.
  • Testimonials can increase conversion rates on sales pages by 34%
  • 50% of consumers’ next step after reading a good review is to visit the brand’s website.
  • A single good review can increase conversions by a whopping 10%!
  • Online product reviews about a specific product can increase conversion rates by 270%.
  • Customers would spend 31% more on a business with good reviews.
  • Having at least 5 reviews causes purchase likelihood to increase by a factor of nearly 4X.
  • Higher priced items need at least 5 reviews to see maximum conversion impact.
  • Lower-priced items only need 2-4 reviews to see a noticeable impact.
  • Purchase likelihood increases by 15% when reviews are written by a verified customer than a random person.
  • 34% of consumers use social platforms to receive promotional offer.
  • 38. 59% of users use social media as buying inspiration.
  • 76% of US citizens have purchased a product they’ve seen in a brand’s social media post.

-Written by Kevin Sawyer