It may be time to make it personal

It just may be time for your online marketing to get personal. If there is one trend that continues to pick up speed and momentum, it is making things personal. Personalized marketing allows you to take aim at particular segments and individuals in an ongoing effort to maximize your traffic as well as your conversions. Some recent research published at Instapage also shows how making things personal will also boost your bottom line. The following is take directly from that research:

  • 74% of customers feel frustrated when website content is not personalized.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
  • Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
  • By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

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  • 80% of shoppers are more likely to buy from a company that offers personalized experiences.
  • On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
  • Marketers see an average increase of 20% in sales when using personalized experiences.
  • 59% of customers say that personalization influences their shopping decision.
  • 54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic.
  • 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
  • 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
  • 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
  • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
  • 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

-Written by Kevin Sawyer