You’ve probably seen a local business in your area asking you to Like them on Facebook. Local Businesses all over the country and the world are realizing that in order to be profitable in this day and age, they need to have an online presence. The best way for them to do that is to establish themselves through social media.
Most of these businesses don’t actually have a social media management strategy for these pages though and because of that, they fail at targeting their audience. Take a look at what you’ve done for social media management and find a way to engage your community and create a content strategy.
The Three Elements of Local Business Social Media
- Target your local community and engage them online
- Figure out where your audience is online, is it Facebook, Twitter, YouTube? Or a mixture of multiple sites?
- Take the time to learn what is popular, what is trending, and why.
What Is Your Audience Searching for Online?
The first step to developing a social media management content strategy is to find out what words and phrases your target audience are using while online. This process of finding out is called keyword analysis and there are many tools online that can help you accomplish this task.
The three most popular analysis tools are Keyword Discovery or WordTracker which are two paid tools and Google AdWords, a free tool that uses data gathered to tell you what words and phrases are the most searched for.
Where is Your Audience?
The next goal is to figure out where your audience is hanging out online. Various demographics like to hang out on many varied websites. Age and gender can effect where your audience is online which in turn effects where your presence is online. To help you figure out where your target demographic is online, Flowtown is a site that has an infographic on social media demographics.
A quick breakdown of some sites:
- Facebook is a good site for B2C (business to consumer)
- LinkedIn is a great site for B2B (business to business)
- Blogs work for most users
- YouTube is a great site for uploading videos that is great for SEO
Implement your Social Media Management Strategy
Here are some tips on working with your social media management content strategy through various social media outlets:
Blogs: Blogging is a great way to speak to your audience as you have the ability to engage them through comments and the content you create. This is great for SEO.
A good tool to help develop content is the Google AdWords Keyword Tool. This will help you find out what keywords and phrases people are typing into search engines and you can then make blog posts out of them.
LinkedIn: Look through LinkedIn Answers and answer questions that focus on your keywords. This will build credibility with your target audience.
Facebook: Improve your following on Facebook and target your audience with questions that they want answered. Make sure these questions are based around your content strategy and your keywords.
In order to see if you’re making any progress, you have to measure what your efforts are doing. Some easy ways to do this are to track:
- the amount of comments and Likes your Facebook posts get
- how many followers, retweets and mentions you get on Twitter monthly
- the amount of traffic your blog receives and the comments
- how much traffic is being referred to your website from your social media pages
Creating a social media management content strategy is about listening to your audience and understanding what they want. Building trust with your community will take time and you may have to change your content strategy as you go based on what’s going on in your industry.