An Ecommerce site has different rules from a normal business website. On a normal business website, you have a certain number of pages that outline your products and services and getting those few pages ranked for SEO can be a relatively simple task with the right research and work.
The difference with an Ecommerce site is that there are hundreds of pages. With that number of pages there’s a higher chance of duplicate content (which is frowned upon by our search engine Lord Google) But on the other hand, there’s more opportunity for adding fresh content on a regular basis which can in fact boost your search engine rankings. Some factors to keep in mind with an Ecommerce website:
- Design, layout and Navigation of the site
- Keeping an eye on the traffic that comes and leaves
- How many visitors stay long enough to become customers
- If the website is generating profit
With those Ecommerce factors in mind, here are a few more tips for SEO for your Ecommerce website.
SEO and Keyword Research
When it comes to SEO, keywords are the basis of every campaign and you can’t get keywords without a heavy dose of research. You have to figure out the keywords that your target audience is looking for when it comes to the products that you’re offering. For an Ecommerce site, the amount of keyword research you will have to do will be higher than normal as you’ll be adding new products on an almost daily basis and will need keywords for all of them. Some SEO keyword steps to follow:
- Keyword research comes before content development
- Research keywords that will lead to more visitors and get higher rankings for your target customers rather than search engines (crazy, I know)
- Your keywords should contain your brand name, product numbers, and categories
- Try focusing on long tail keywords, the more specific the better
Once you’ve researched the proper keywords for your Ecommerce site, get that content uploaded and never stop researching keywords for SEO purposes. By keeping up on your keywords and SEO, you can make sure your website stays on top.
How Social Media Affects Ecommerce Sites
Let’s throw some stats out there:
68%: The amount of consumers that use social media to read reviews on products. This is over going to the actual product site to read reviews, or websites that are review sites.
40%: Consumers that prefer to use their social media logins (Facebook or Twitter login info) for online shopping as opposed to creating all new account information on a website.
65%: Number of internet users that have an account on at least one social media channel.
58%: Users who “like” a brand on Facebook in an attempt to get a prize or a discount for liking the page.
Of the amount of social login shoppers around 60% are logged in from Facebook, almost 50% more than the next closest competitor, Yahoo at 12%, Twitter at 11%, Google at only 10% and LinkedIn at 7%.
For you and your Ecommerce site, you have to do more than just stick a few social media icons in a corner or at the bottom of your content and hope they get clicked on. You have to provide your customers a reason to want to follow you on social media channels.
Give them a call to action through your social media SEO campaign to convince them that following you on social media is beneficial to them. Provide them with any sort of discounts or chances at free products just by liking your Facebook page. It doesn’t have to be anything huge, but anything that will give incentive is enough. Facebook also isn’t the only social media channel out there, reach out on social media sites such as Google + and Twitter as well to expand your customer base.
By focusing on your keyword research and reaching out via social media, you can easily generate more traffic for your Ecommerce website. Your SEO is an important part of this, so when reaching out on social media, make sure it fits in with your SEO campaign. Google may be your overlord search engine master, but you must focus on your customers when on social media.