Mobile marketing now a force to be reckoned with

For a few years now, mobile marketing has been gaining momentum and has now become a serious force to be reckoned with. Around half of the world’s commerce is now getting done via mobile so if your business is not intesifying its mobile marketing efforts, then you may very well be left behind. Being optimized and prepared to do commerce via mobile is no longer an option to get to when you have time. In some startling research compiled at Moengage, it becomes evident that mobile is overtaking everything. The following data is taken directly from their recently published report:

  • According to GWI, mobile phones account for 53% of the time spent online, with 9 out of 10 users accessing the internet via a smartphone. The same report indicates increased mobile usage, with the typical global internet user spending 3 hours and 39 minutes each day using the internet on their mobile phone. In comparison, users spent on average 3 hours and 24 minutes per day watching television.
  • The social distancing forced by the pandemic and the convenience of online shopping led consumers to migrate more of their physical needs onto mobile, with the mobile spend hitting new heights at $143 billion at 20% growth YoY.
  • 35% of people who searched for a product or service on their phone spent more than they expected in the store.
  • Mobile-optimized websites and apps are integral to your digital presence. Users have shown a clear preference for mobile commerce and likely to return to sites optimized for mobile. Mobile users also prefer swift and personalized interactions, with 63% of smartphone users more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
  • Personalization is a clear winner on mobile. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. Convenience is key. 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly.
  • Smartphone ads have a higher conversion rate compared to online ads on desktops and traditional advertisements. According to Google, after seeing a relevant ad, 91% of smartphone owners make or plan to make a purchase.

  • According to the Ericson Mobility Report 2020, videos account for 63% of mobile traffic. The report also predicts mobile traffic to grow by 31% annually between 2019 and 2025, primarily fueled by video traffic.
  • A majority of B2B owners use phones to do their shopping. 70% of B2B buyers increased mobile usage significantly over the past few years. The trend is here to stay, as 60% expect this usage to continue to grow.
  • The use of mobile for B2B has accelerated the time to B2B purchase by 20%, owing to better team collaboration and other efficiencies.
  • Many B2B market leaders have successfully driven up to 40% of their total revenue through mobile phones. B2B queries are also shifting from desktop to mobile. Up to 50% of search queries specific to B2B verticals were attributable to smartphones in 2017 and up to 70% in 2020.
  • eCommerce spending in the US reached $47.8 billion in 2020. Of this, 31% of retail spending was made on mobile devices.
  • In a survey, 59% of shoppers said being able to purchase online is important when deciding which retailer to buy from.
  • 48% of users say if the business site of a company is not mobile-friendly, they’ll take it as an indication that the business is simply not caring.
  • Salesforce found that 80% of consumers like to receive location-based alerts.

-Written by Kevin Sawyer