We keep hearing it on a day-to-basis, “mobile is the future,” “e-commerce on mobile will one day become the norm.” The fact is though, mobile is important now, not tomorrow. The worst part is, you and your company are behind on this trend due to that exact mindset. Sure, you may be able to view your website on a mobile device, but it’s certainly not going to be optimized for it. This in turn, affects your internet marketing greatly.
Your competitors will be much higher on search engine results if they are ahead of you on the mobile curve. In order for you to capitalize on the mobile market, here are some simple tips to help with that mobile SEO to help you increase your internet marketing presence.
Create a Mobile Website
There is the common thought that a mobile website consists of having two separate websites for your company, a desktop version, and a mobile version (with the m tag before the site URL). For much of the beginning of the mobile search time, this was the preferred method of creating a website for mobile, a Spartan version of your desktop website that was designed specifically for mobile devices. For a long time, this was a good thing.
That is, until Google specified that it prefers websites that are able to adapt to multiple devices without being a separate web page. This is called responsive web design and Google has been talking about it since last year. Google is slowly in the process of taking out those websites that serve desktop pages to mobile devices from their search results, so keep that in mind when doing your next site redesign.
Embrace Responsive Design
The point is, Google prefers that your website is able to adapt easily between mobile and desktop devices. Google recognizes an m. site as long as it abides by the mobile guidelines, but once again, prefers those responsive design websites. Google’s recommended configuration is a site “that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.”
Responsive design is your friend. It allows a website to automatically adapt to whatever device or screen size it is being viewed on. Your content, images, media and navigation will all scale to the device. This prevents users from having to constantly zoom in on a website or opening up pictures in separate tabs.
A responsive design website is the easiest website to maintain as well. This way, you don’t have to create and maintain separate versions of the same website for desktops, tablets, and smartphones. It’s all streamlined under a single website, boosting your Mobile SEO and helping to improve your internet marketing on the mobile market.
Responsive Design = Increased Mobile SEO
If your content on your site is the same content that appears on every device your site is looked on, then all that content is going to look the same to the search engines. This is especially true for searches for local businesses. A recent study from mobithinking.com shows that for mobile search activity, 1 in 3 searches are for local, after locating the local business, 61% of users called the business, and then 59% visited the business. A couple more statistics for you:
– 79% of smartphone owners use their smartphones to help with shopping
– 71% that see a TV, press or online ad, will use a mobile device to find more information
– 79% of large online advertisers don’t have a mobile optimized site
That is a large percentage of online marketers that don’t have a mobile optimized site. What this means for you, is that you can increase your internet marketing significantly just by having a mobile website.
This is good news for you and your company. You can create a website that is responsive and optimized for mobile devices, which can convey your message and streamline the experience for your potential customers. This satisfies Google’s basic requirements for a website, see how it easy that was?
Mobile SEO is the now of internet marketing as most people use mobile devices as their primary gateway to accessing information online and making purchasing decisions. You have to market to that mobile audience now in order to get the results that you want.