As we head into a new year, there is a new reality beginning to form out in social media world. Social media content will continue to be the most effective way to boost your SEO as well as to attract new business but are you keeping the quality?
The challenge has become with those companies and marketing departments that continue to crank out quantity rather than quality. They stay convinced that the quality doesn’t matter – only the quantity. In their search for rankings they have begun to flood the content world with poor quality content that may begin to reflect badly on the quality content that continues to be out there. If there is simply too much, will customers and clients simply begin tuning content out?
You must, as always, promote and produce quality content be they posts or videos. This will elevate you above the noise and separate you from those who are only for the quick fix. Also, pay more attention to your content sharing. Sharing content at the social media platforms is great but, going forward, you will need to be more discriminate with whom you share. You’re not in the entertainment game. You are in the business of securing leads, driving traffic and making sales. Moving forward, just share that content that you believe will lead to that end conversion.
The coming year means that everyone must get some distance and try to understand what is going to work best for potential business in the future. If your quality lags and falls, so will your traffic and conversion numbers. As the great entertainers have always said: “Leave them wanting more!”