Are you ready for some important shifts in the social media marketing arena? As always these days, things will move swiftly so you must have your social media marketing strategies ready so that you can turn these trends and shifts to your ultimate advantage.
- Video and AI will be more at the forefront than ever before. Video usage, content and viewership will soar to new record heights in the coming new year. As AI technology continues to evolve, it will be adapted quickly. Recent research has shown that over 60% of marketers are currently making use of AI and that future looks to grow with the improvement of the technology. In keeping with recent research, nearly 80% of online users are preferring video content to all other types. Facebook has declared that video at its site drives three times more viewership that anything else.
- In the video vein, it looks as if video is going to come to dominate mobile usage. First, if your website isn’t optimized for mobile search yet then you are already far behind. Not only are you behind but your SEO is going to tank because the search engines are leveling heavy penalties for not adapting to mobile usage. Video intends to decline in viewership as laptops and desktops and looks to be dominated by phones and tablets for the foreseeable future.
- Content marketing, as well as the marketing of the customer experience, will take on greater importance and will assume much of your new year’s marketing workload. Despite the growing force that video has become, research continues to show that nearly 80% of people would prefer to learn about and understand a business through written content. Written content will take on huge proportions because voice search will begin to surge in the new year. In fact, by 2020, nearly half of all online searches will be voice searches.
- Finally, you must begin to have a true strategic approach to your social media marketing in the new year. You must refine where your demographic is and concentrate everything you have at those platforms. This will all be in addition to online marketing becoming extremely locally oriented as well as the fact that a new generation, Generation Z, is ready to be marketed to. It looks to be a hyper busy new year for your marketing efforts. Will you be ready?
-Written by Kevin Sawyer