2013 has come and gone and with it, a slew of changes were made in the world of SEO. When Google made their massive algorithm overhaul with the release of Hummingbird during August, they completely changed the SEO landscape. This changed how SEO services would work from then on, from content to SEO strategies, everything was changed. Google wanted a greater focus on semantic search and their own Google Knowledge Graph. What does this mean for your SEO services in the new year? You’ll have to prepare and change your tactics around and embrace some of these new strategies.
Mobile SEO Services
As the mobile market grows, so should your SEO services for mobile devices. Microsoft reports that at some point during the year, the amount of mobile users (smartphones and tablets) will surpass the number of desktop users. If your website doesn’t have a mobile designed site, you’re going to be left behind your competitors.
A mobile site doesn’t necessarily have to be a stripped down version of your original site. One of the most popular methods of mobile web design was to make a separate website for mobile devices designated with the ‘m.’ before the URL. This can cause issues with ranking however as you’re using and maintaining two different sites.
Google’s preference is for websites to start using responsive design. This allows you to only code one website that can respond and change depending on the type of device that is accessing it. This can allow you to keep most of your original information and removes the problem of maintaining two separate websites.
SEO Services Content Focused
The internet is a wide and varied place and users can find the answer they’re looking for at multiple sites across the web, what’s separating you from the rest? If you want to improve your search rankings in the eyes of the almighty Google, you have to be content driven. Your SEO services have to have greater focus in creating high quality content for clients. Content is key in this day and age of the internet, and without unique, and valuable content, Google will pass over your page for your competitor’s page.
Your relationships, personal, work, or in other ventures are all based on trust. The world is also based on it. This applies to the web as well. Your amazing content won’t do you much good unless Google trusts your site.
This is where the magic of link building comes in. The power of link building does not lie in the amount of backlinks you create to your website, but to the quality of the websites you place those links at. You also don’t want to be a website that hosts spammy links.
Google, being the internet overlords they are, takes authority one step further by building on their Google Authorship. Authors who have Google Plus pages, prove to Google that those authors have distinction will get pages where those authors publish a better ranking.
For your SEO services, it’s important to make sure that you’re only hosting reliable authors that are able to prove their distinction to Google and can link back to their Google Plus page.
What are your SEO Services to do?
The world of SEO is an ever changing one where the rules seem to shift on an almost daily basis depending on Google’s whims. You may not know what is going to happen next but you can have effective SEO going forward in order to better prepare for possible changes.
Your SEO services should have a mobile site in place, create engaging and high quality content, and have a high level authority in order to appease Google. Stay up to date with all the changes Google makes and you’ll be ahead of your competitors and gaining higher search engine rankings because of it.