The most important aspect to gain a hold of a market for your online business is to embrace and learn what SEO (Search Engine Optimization) is all about. SEO helps you gain more traffic to your website. SEO works by increasing your website ranking with the major search engines like Google and Bing. If your website ends up on the front page of a search results page, then it’s more likely to get visited. The more traffic you get, the more likely it is your product or service will be more marketable. Here are some SEO tips to help your website rank higher.
Create Unique Content
Your product or service is always close to your competitors so how do you set yourself apart from them online? Avoid using the same, dry, boring descriptions that every other company uses. By writing creative, different descriptions that incorporate your target keywords for your products, you’ll attract customers to your website. Those customers will then tell their friends, family, co-workers, etc and bring even more traffic to your website.
SEO Means Write for Your Audience
When creating content for your website you’ll be tempted to write for the search engine crawlers in mind, stuffing your content with keywords and other SEO content that will get you ranked higher. The problem with this? It’s not content written for your audience. With no audience, you’ll get no traffic, which means no sales.
Your audience is who you’re writing for, so the content has to be tailored for them.
Use Keywords as Links
The anchor text you use for an internal link, helps the search engine crawlers know about the content of the page it is linking to. If you’re using generic terms like “click here” your SEO will suffer greatly for that. Use the target keywords that you’re aiming to rank for as your links and give yourself an SEO boost.
Use PR to your Advantage
As with any company, it’s important that you develop a good relationship with any media that covers your specific industry and local news outlets. Distributing press releases to these outlets allow you to create effective links from web sites that are trusted and visited often by users. This is an incredibly effective SEO tactic for link building as well that creates active backlinks to your site.