The point behind SEO or search engine optimization is to improve a website’s ranking in search engine results with the end goal to increase overall website traffic. If the site in question is able to convert easily, then successful SEO will lead to higher sales and revenue.
If you plan on keeping your site in existence for a long time, then your SEO techniques need to be clean and stay within search engines requirements. If your SEO is outsourced, make sure that your consultants are only using approved techniques. Here are a few ways to implement clean SEO techniques on your website.
The Right Way to Use META Tags
The point behind a Meta tag is that it contains information about your web page that the search engine results will read and display. The best Meta tags contain the key words or key phrases that the page is targeting and a description of the page. You can’t overload the Meta tag with keywords though or the search engines will penalize you. Also make sure to keep the description relevant to the page. Meta tags have a character limit of 150-160 characters that will be displayed in results so make every one of them count.
The goal for any burgeoning website’s SEO, is to discover the keywords that are most relevant to them and use them in the page content and Meta description. A good tool to assist with this is Google AdWords Keyword tool, which will help you discover keywords and key phrases that are related to your product or service. When placing them in your Meta tag, don’t overload it with keywords, three to five will suffice. Don’t overload your page content with keywords either. Place them in the title, links and intermittently throughout the content. They don’t have to be used in every sentence.
Have a Clear URL
The basis for SEO starts in one place: Your site’s URL. If your URL has no or very little relevance to your website then you won’t be as successful. If your company sells toys, then your URL should reflect this in some fashion. Your individual webpage URL’s should reflect the content on the page and incorporate keywords as well. This will all increase your overall search engine rankings.
It was once a good SEO practice to drop backlinks where ever you could on the internet that would help increase page rankings. This doesn’t hold true anymore. The quantity no longer is as important as the quality of the backlinks that you create. There are many search engine friendly ways of creating good backlinks, these include:
- Press Releases
- Guest Posts
- Social Media
- Blog Commenting
- Content Marketing
This will help out your SEO and create quality backlinks that are natural.