Staying local may be the boost you need

As these challenging times continue, it can sometimes be a tough call with regard to the type of strategy that your business needs right now. Should you try and experiment with the untried or remain focused on what has always worked and just keep plugging away? In some recently released data gathered by the San Diego based local brand management firm, Chatmeter,  staying local, staying home, just may continue to be the best bet. The following data is taken from that recent research:

  • 72% of people who conduct a local search will visit a store within 5 miles.
  • There’s been a 900% growth in “near me tonight/today” searches in the past 2 years.
  • Mobile searches for “open” + “now” + “near me” have grown by 200%.
  • 78% of local mobile searches result in a purchase either in-store or online.
  • 56% of consumers shop equally online & offline.
  • 75% of users never scroll past the first page of search results.
  • Online advertising will be 70% larger than TV advertising by 2020.
  • 76% of people who conduct a local mobile search visit a business within 24 hours.
  • 97% of consumers say reviews influence their buying decision.

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  • Displaying reviews on your website can increase customer conversion by 270%.
  • Almost 95% of shoppers read reviews before making a purchase decision.
  • 88% of consumers trust online reviews as much as personal recommendations.
  • 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
  • 82% of consumers seek out negative reviews.
  • 68% of consumers have left a local business review.
  • 95% of consumers are suspicious of fake reviews if there are no bad reviews.
  • 76% of US consumers have purchased a product they’ve seen in a social media post.
  • Almost 80% of the time on social media happens on mobile.
  • 72% of consumers follow brands on social media for discounts.
  • Customers have 2x more brand interactions on mobile than anywhere else.
  • 28% of local mobile searches result in a same-day in-store purchase.
  • 89% of people are more likely to recommend a brand after a positive mobile experience.

-Written by Kevin Sawyer