Why your PPC campaigns are failing
A vital cog in the success of any SEO marketing machine is efficient and traffic driving pay per click (PPC) campaigns. Effective PPC campaigns are not as common as one might think especially among smaller companies. Missteps and outright disasters continue to happen despite careful planning. The challenge is that PPC will have a direct […]
Should you integrate some PPC with your SEO?
Driving traffic will always be the name of the game. Right now, your best and most proven options for doing this are your continuous SEO marketing as well as the tried and true Pay Per Click (PPC) marketing campaign. A PPC program is, basically, an online marketing and advertising blitz via such programs as Google […]
