Search engine optimization has become so crucial to the survival of your business that you really can’t do it by yourself anymore. Sure, you could get an intern because you’re looking to save money. But, what are really saving? SEO marketing is the future of your company. It is an investment in your future, not […]

Knowing and understanding the bounce rate at your website is critical to the success of your SEO marketing as well as your business. Your bounce rate is that percentage of visitors who land at your site but then click out of it before going any deeper. This is the death knell of your business. Your […]

Most marketing, and especially SEO marketing, campaigns are destroyed from the inside out. Many small companies simply fail to realize that they are making some crucial mistakes which are causing them to lose time money and conversions. Perhaps the most vital mistake that companies are making is that they really don’t know who their customers […]

If you are looking to target the Millennials with your SEO marketing, text messaging marketing just may be the way to go. No generation loves texting more than the Millennials (18-29 years old). If they are a target demographic, here are some things you need to know. Recent research states that nearly 80% of them […]

With over 500 million members, Instagram is one of the largest and most effective social media platforms out there right now. If you understand its audience, and understand how to effectively make it work for you, Instagram can be one of the most powerful SEO marketing tools in your box. Instagram is all about the […]

The big boys and girls in your industry; you know who they are. You know they have a huge traffic base that come back time and time again. You know they have years of content and thousands, if not millions, of prized inbound links. But, SEO is not a volume game anymore. Your SEO marketing […]

Sure, SEO marketing is key these days to the successful operation of any business. However, there are certain business models that really need SEO to, quite literally, survive. There are certain businesses and industries for which SEO marketing can be more highly effective than in other businesses or industries because of its unique nature or because […]

Your customers are everything. Without them you don’t have a business. If you are not talking to them, and continually staying in touch, you will lose them. That is a simple fact of business and SEO marketing these days. And, you can bet your competitors will be glad to scoop them up from you. So, […]

The great search engine god, Google, tends to be rather vague with regard to many of the strategies that will positively affect a site’s SEO marketing and rankings. However, one thing that has been proven to work in the effort to drive traffic is the building of quality links. Have a link to your site […]

Your SEO marketing strategies have been in place for a while and they are driving traffic to your site. Now, that the traffic has arrived, are you offering a customer centric experience when they get there? Your content must be focused on the potential customer and then it must be adjusted and newly created based […]