The Power of User Context with SEO

Posted on October 31, 2013 in Mobile, Mobile SEO, SEO

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When it comes to mobile SEO, there are many powers in play: if your website is of a responsive design, if you create ads tailored for mobile, if you create your SEO strategy based around organic local searches or if you consider mobile monthly search volume as an important SEO metric (which you should).

Well there’s one more mobile SEO trend that’s very important to keep track of. Google says that user context is the largest single predictor of what users search for, and what actions they take after conducting that search. Consider this, Google Now, an app that provides you with the information you need before you search for it, users your user context data (that is, your time and location) to decide what you’re looking for before you click the search button.

What this means in Google AdWords is that instead of creating very specific SEO ad campaigns for separate devices, your SEO marketers can create just one campaign that can be adjusted based on user context.

Of course, the real question is, how does this user context affect your SEO? The trouble is that since user context is a new mobile SEO trend, there aren’t many strategies being employed for user context in organic search. That is, until your SEO team comes up with it. Two points though to consider:

  • SEO and PPC Belong Together: By incorporating PPC, you can figure out easily how people are reaching you when and where and that data can help improve your SEO marketing strategies.
  • Consider a Paid SEO Search Strategy: Your SEO marketers should think about targeting those user contexts that you consider the most profitable and important. This is most important for local SEO as approximately 74% of searches for local businesses come from mobile devices. That’s a high percentage you could be missing out on.

By using this information, you should be able to improve your company’s mobile SEO strategies by focusing on a rising trend in mobile SEO, user context.