Time to up your PPC game?

For a small or mid sized business, creating and sustaining a successful pay per click strategy can be as challenging as keeping your SEO strategy a well oiled machine. While a PPC campaign can’t replace your tried and true SEO and social media marketing, it can, however, be an important supplement. But where to begin? What is actually going on with PPC? Some recent trends and statistics released and published by CompareCamp, may be a solid starting point for understanding where your business may need to go with regard to putting together a successful PPCcampaign. The following comes directly from that published data:

  • PPC is one of the top three generators of on-page conversion.
  • Traffic brought by PPC advertising generates 50% more conversions than organic advertising.
  • 75% of people say paid search ads make it easier to find the information they are searching for while 33% said they click a paid search ad because it’s the answer to their search query.
  • 65% of people click ads they see when making purchases.
  • 41% of clicks go to the top three paid ads in search ads.
  • 42% of all digital marketing spending is search marketing.
  • 90% of advertisers reveal that text ads are the most important PPC channel.
  • Ads that appear in search results account for 45% of page clicks earnings.
  • Brand awareness can increase to 80% through search ads.

  • 53% of paid clicks comes from mobile devices.
  • 69% of smartphone owners use them for shopping.
  • 90% of mobile phone owners perform mobile searches.
  • 65% of people use their smartphones in their impulsive buying moments.
  • In 2023, mobile apps are projected to generate $935 billion in revenues worldwide through paid downloads and in-app advertising.
  • Mobile will continue to rise as the top ppc advertising channel as more consumers focus their attention on mobile platforms for e-commerce.
  • Advertisers will need to find new ways to track and incorporate customer value into their optimization strategy, which is already possible to do offline or via follow-on conversions.
  • As automation eliminates some of the tedious tasks, PPC strategy becomes more valuable since there will be a greater need for marketers who can think strategically.

-Written by Kevin Sawyer