Common wisdom seems to dictate that the more traffic you drive, the more conversions you are likely to make. You, of course, drive that traffic though your marketing efforts, especially through your SEO. Search engine optimization is the most important marketing force driving your brand awareness and your traffic. Too many small businesses tend to stop at their SEO efforts and don’t try to drive traffic in other ways that will even tend to enhance their SEO and their rankings. There are few ways, however, that will be able to do all of that for you.
- One of the most effective ways to boost your SEO as well as increase your name recognition and drive traffic is to begin guest blogging. This serves your traffic goals in many ways. First of all, it immediately establishes you as an expert in your field or industry. Another advantage is that you will be exposed to the traffic and customers from other businesses. This is traffic, and potential business, that you may never have been exposed to if you didn’t reach out with your guest blogging. Look for those companies that offer a complimentary product or service to yours. That way you don’t directly compete and you can be exposed to their traffic numbers.
- Another effective way to enhance your SEO while driving more traffic is to take the time to develop and heavily invest in your social media marketing. According to most of the recent research, nearly 80% of all consumers are heavily influenced by their social media exposure with regard to making a final buying decision. If you are doing this now, redouble your efforts. Know who your customers are and where they are and then go after them and develop relationships. It is an investment that will pay huge dividends in the long run.
- Finally, email marketing and the serious integration of video into your content marketing will, most assuredly, bring you some serious returns in traffic. Some A/B testing regarding your email campaigns will help you find the proper approaches that are working and driving traffic. Video has begun to dominate the marketing and search landscape and it will only become more prominent. Video is about as versatile a marketing weapon as you can get. If there is one thing that gets watched and drives traffic, it is video.
-Written by Kevin Sawyer