Liz Pratt is the Marketing Communications Manager for SearchPro Systems.
Everyone knows that YouTube is the second most popular search engine on the web, and that it is steadily growing as it becomes easier to use from both computers and mobile devices. Companies from all industries have been catching on quickly and using video SEO to promote their brand and create client relationships. The professional film community has mostly used YouTube to share trailers and star interviews, and even as a launch point for actors and directors. Now, director Ridley Scott (“Alien” and “Gladiator) is working to produce a full-length documentary film using only footage that has been uploaded by YouTube users.
The title of the project is “Life in a Day.” Scott’s goal is to find footage of people living their daily lives, whatever that may entail, and upload it to his specific YouTube channel. Then, Scott will sift through all of the footage with director Kevin Macdonald (“The Last King of Scotland”) to put together a feature film of the every day lives of average people.
In an interview, Scott said “when structured in the right way these very specific things from ordinary life, which you could see as being very banal, become beautiful and rather communicative.” The team has no idea what to expect, because they are still collecting video for the project.
While this film may seem to have nothing to do with video SEO, what can we learn from it? Put simply, video is more important than ever, and the wealth of information on YouTube is incredibly immense. Scott may end up with thousands of videos of people brushing their teeth, and he may end up with videos of people trying to be as outrageous as possible just to get on screen. What’s important is that YouTube is so huge that one of the most successful directors in the world is turning to it for content. While your VSEO content probably isn’t going to be put on the big screen by Scott, viewers are out there, and if you follow VSEO best practices, people will find your content. And you will gain higher Universal Search ranking.
In addition, the film serves as a reminder not to forget the power of the voice of your audience. Your viewers and fans are on the internet looking at your content, but equally (if not more) important that that they’re doing their own thing. They’re producing content and influencing others. If they like your VSEO content, they’ll forward it, helping your Universal Search ranking. And you if ask them to help, they probably will, especially if it means they get a reward like a discount, a prize, or a spot on your YouTube channel. Try to include your audience whenever you can. It builds a relationship with the customer, which can mean Universal Search ranking now and potential profits later.
SearchPro Systems is a leading New England based national digital marketing firm offering complete end-to-end Universal Search marketing solutions, specializing in video SEO.