When it comes to marketing for your brand, video is one of the most effective ways in the world to market it. Video can bring your message to billions of people immediately and can convey the exact same message to every single one of them. If you’re not using web video marketing as part of your campaign then you are missing out on a massive possible audience that can help get your brand out there. In order to get the best ROI (return on investment) from your web video marketing content, it’s important to use the right tools. Here are a few tips to help you out.
1. There’s more than just YouTube
When you think of online video, what do you think of? Almost 100% of the time, people are going to think of YouTube for an online video service. YouTube may be the biggest and brightest, but it’s not the only video hosting service out there. In fact, YouTube and their closest competitor Vimeo, don’t necessarily have the best features that are effective for web video marketing. There are other services out there like Wistia, Brightcove, and Viddler.
Wistia is a video hosting website that is built for businesses. It has a feature that allows you to sync your e-mail marketing service with your video site. You can also customize the look of the video player to match your brand’s look and integrate it with your social media accounts.
2. Content-Rich Social Media Tools
There are certain tools out there that allow you to create social media posts as well as provide features that will allow you to track your ROI. Moontoast and Promoboxx are just two of these options. They can place your video content right around your brand’s purchasing options and create an interface design that makes it all come together.
3. Google AdWords for Video
For trying to expand your web video marketing, Google AdWords for Video is an important tool that you should have. It works just like Google Adwords campaigns, but instead of normal ads, your videos show up in user search queries. It’s an affordable service that only makes you pay for an ad if the entire video is watched.
4. Video and E-Mail Marketing
A video e-mail marketing platform is an incredibly useful tool that can help increase your e-mail marketing click through rate up to 200%-300% more. Services like Emma, MailChimp and Constant Contact are some e-mail marketing platforms that can help you out. Not only will distributing videos help your email marketing campaigns, but it will also increase the exposure of that video and increase the likelihood of it getting shared across channels. E-mails with videos are much more effective than emails with just text.
5. Back to YouTube and Vimeo
YouTube and Vimeo are not where your videos should be hosted for web video marketing purposes such as embedding on your website, emailing or other marketing efforts. But your videos should be on those sites in some form. YouTube gets over 1 billion unique visitors a month and having a YouTube channel that’s well maintained can help you draw in some of that audience. Vimeo also has a highly customizable player and much better reputation for providing higher quality video content. Both services can also provide benefits to your SEO and VSEO and can help bring traffic to your web video marketing campaigns.