As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you.
- Twitter and Google+ will continue to make a run at the current frontrunner, Facebook, as the leader struggles on many fronts. Currently, Google+, with over 500 million users, is, actually, the world’s number two social media site. Facebook continues to reign supreme but it becomes a greater challenge to try and establish some manner of community out there as demographics continue to shift.
- One of the more noticeable shifts is among teenagers of both genders. More and more are migrating toward Instagram and Twitter. While they maintain their Facebook profile’s, they are becoming less active there. Their reason? They are weary and fed up with all of the gossip and drama. Who knew?
- Because of this migration, companies and brands focused on the teen market must make adjustment for the 2014 social media year. While nearly 60% of brands are employing social advertising, there remains that 40% or so who aren’t. Why not? Millions of potential customers are not something you want to bother with?
- When venturing out to advertise in the social media jungle, you must know your brand and you must know your audience and where they are. Do your due diligence on your competitors and experiment with different ads and determine what is working best for you.
- Do some due diligence on both Snapchat as well as Google+. Both platforms are poised to make some serious moves in the social media jungle come 2014. The Snapchat app has become all the rage, especially with the under thirty crowd. The platform can send out video, texts, or photos. So, if your target market is under thirty, you need to get up to speed on it.
- You have heard it here, and probably everywhere – video is queen. You must be moving toward employing more video into your social media marketing strategies. You can say a lot about yourself and your brand in fifteen seconds. Put your video together and make it a continuing story. Then, go volume.
- You must begin to integrate your email marketing campaigns with your social campaigns. They cannot be separate entities. They must work together to tell the story of your brand and why the potential customer cannot live without you.
- You will need a social media team. Believe it or not, about half of all American companies only have one person handling their social media strategy. Those days are long gone and you will, most assuredly, get run down and left in the dust if you continue to it your self or leave it to one overworked intern.