Search engine optimization continues to be the most valuable asset you have for boosting your visibility and, in the end, your profitability. Because SEO is such an important link in the survival of your business, it becomes even more critical to find those professionals who know it inside and out and to be on top of the latest intelligence with regard to how best to deploy this valuable asset. In some recent intel published by Databox, you can easily see, and determine, where the SEO road is headed. The following is taken from that recent research:
- According to Internet Live Stats, there are over 74,000 individual search terms being typed into Google every second. That equates to over 6.3 billion every single day–some of which are bound to be from people who are looking for the products or services you’re offering.
- It’ll come as no surprise to learn that 70% of the marketers we surveyed think SEO is more effective at driving sales than PPC. While marketers think SEO is more effective than PPC, there’s no rule stating you can’t do both. In fact, 86% of the marketers we surveyed said they’re actively using data from their PPC campaigns to support their SEO strategy.
- Studies have shown that there are over 200 things that Google considers when ranking a website in search. Our experts think the title tag–the title of your page displayed in the SERPs–is one of the most important, shortly followed by the headers and body content of the page.
- Our survey found 79% of marketers say writing for people is their main priority, whereas 21% focus on writing for search engines or algorithms.
- Keywords can be broken down into two main categories. Short-tail keywords are direct and to-the-point. People searching for them usually have an intent to buy, which is shown in queries like “women’s shoes”. Long-tail keywords, on the other hand, are longer in length and tend to have a smaller monthly search volume.
- There’s no doubt that mobile and local SEO are taking over. In fact, it’s a trend so popular that by 2020, almost a third of all searches will be done without a screen.
- 18% of local smartphone searches lead to a purchase within a day–compared to just 7% of non-local searches. There’s a preference towards on-the-go local searches, meaning it’s not just people who live within your local area that want to find businesses. It’s people on their smartphone who are in the area for a short period of time (such as a conference or vacation) who want to find and purchase something from local shops. That on-the-go mentality means 88% of consumer-local business searches either call or visit a business they’ve found via their smartphone within 24 hours.
-Written by Kevin Sawyer