As small businesses everywhere continue to reach out to potential customers through a multitude of strategies, social media seems to be making great strides toward becoming a dominant force with regard to consumer sales and communication. Consumers appear to be gaining a level of comfort buying through social media platforms so, going forward, a strong social commerce strategy needs to be in place for your business to take advantage of the opportunities it presents. In a recently performed survey of over 1,000 consumers, The Influencer Marketing Factory has discovered where social commerce is and where it is likely to be going. The following is from that published research:
-Written by Kevin Sawyer
