prioritizing creativity, value, performance, & Quality

Why social proof can drive more conversions

posted on March 11, 2022

Is social proof really that important to your business? Can it drive more traffic and conversions? Despite the ever changing nature of social media, it does appear as if social proof  will continue to hold sway with regard to the viability of a brand regardless of size or nature. In some eye opening research done by FinancesOnline it seems that  social proof can, indeed, determine the future strength of a business. The following is taken directly from that recently published research:

  • 87% of consumers check out reviews of local businesses online. (Murphy)
  • 55% of online shoppers consider customer reviews to be very helpful in their purchase decisions. (Kunst)
  • 66% of potential buyers agree that they will most likely be convinced to purchase a product because of its positive reviews. (Retail TouchPoints)
  • 93% of potential buyers would read online reviews first before deciding to purchase a product or not. (Kaemingk)
  • 91% of consumers between the ages of 18 and 34 trust online reviews as much as they trust personal recommendations. (Murphy)

See the source image

  • 93.4% of online shoppers rely on customer reviews when researching online retailers they are not familiar with. (Sabanoglu)
  • The trust of 93.7% of digital shoppers in a brand increases because of positive reviews. (eMarketer)
  • 88.8% of consumers say that their trust in a brand decreases if it has negative reviews. (eMarketer)
  • 81% of online shoppers agree that having no customer reviews makes them lower their trust in a brand. (eMarketer)
  • 43% of online shoppers learn about new and interesting products from social media networks. (Kunst)
  • 87% of shoppers online believe that social media can help them make purchase decisions (Smart Insights)
  • 79.9% of customers admit that their trust in a brand increases when the brand responds to negative reviews or comments. (eMarketer)
  • Meanwhile, the trust of 95% of consumers decreases when brands remove negative comments instead of addressing them. (eMarketer)

-Written by Kevin Sawyer

written by SearchPro Systems

recent blog posts

8 Social Media Management Tips so Your Business Stands Out

With social media management services from SearchPro Systems, your business with stand out from the rest across some of the top platforms.

The Power of Link Building: A Key Strategy for Online Marketing Success

What is link building and why should your company be implementing this marketing strategy asap? This article has your answers.

A Look at How Digital Marketing Has Progressed Over the Past 10 Years

It's amazing how a single decade can change the face of the marketing landscape. Here is a closer look.