When it comes to brand recognition and increasing sales, it just may be that your customers are your best sales reps. User generated content is a strategy that is not used as widely by small businesses as it likely should be. It does appear that this strategy can produce huge benefits for a small business. In their recently published report entitled State of User Generated Content, Tintup has uncovered some rather convincing evidence that you just may have to step up your user generated content game. The following comes directly from that published report:
- 64% of consumers agree that when a brand they like and use re-shares content by customers, they are more likely to share content about the brand or its products.
- 76% of consumers have purchased a product because of someone else’s recommendation before.
- 72% of consumers believe that reviews and testimonials submitted by customers are more credible than the brand talking about their products.
- 62% of consumers report that they are more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand.
- 60% of consumers wish that more brands would tell their fans and customers what type of content they want them to create.
- 63% of consumers believe that visual testimonials are more credible than written testimonials.
- 62% of consumers report that they are more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand.
- When emails contain user-generated content, click-through rates increase by about 73% and produce more conversions.
- 62% of consumers report that they are more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand.
- Consumers are 4-6X more likely to buy from and advocate for “purpose-driven” companies.
- Using user-generated content in social media ads can reduce cost-per-click (CPC) by 50%.
- 6 in 10 marketers report that their audience engages more with UGC in marketing and communications channels than branded content.
- There has been an increase of 29% in web conversions when websites featured user-generated content.
- Websites with featured user content saw a 20% increase in return visitors. Additionally, these websites recorded a 90% increase in time spent on-site.
- 77% of shoppers are more likely to buy from brands that personalize their shopping experience.
- 72% of consumers believe that reviews and testimonials submitted by customers are more credible than the brand talking about their products.
- 76% of consumers have purchased a product because of someone else’s recommendation before.
- 75% of consumers report that they are likely to search for reviews and testimonials before making a purchase.
-Written by Kevin Sawyer
