Sadly, there is still an enormous amount of small businesses out there that have yet to adapt to mobile. With most consumers searching and buying through their mobile devices, not being optimized for mobile will definitely put you way behind your rivals. Also, for many, they have taken a do-it-yourself approach that simply isn’t working. In some recent research done by the workplace production software company, Formstack, they found many reasons why your mobile marketing efforts just aren’t working.
-Written by Kevin Sawyer