Search engine optimization will continue to be your best strategy with regard to building your brand and driving traffic. Unfortunately, there are still too many small businesses that are simply allowing their SEO efforts to lapse into irrelevance. SEO is the foundation upon which rests the success or failure of all of your online marketing efforts. In some recently published research by Digitalgyd, the critical nature of a solid and updated SEO strategy becomes more than evident. The following is taken directly from that published report:
- Google holds 78.01% search market share.
- 50% of search queries are 4 words of longer.
- Video content is 50 times more likely to drive organic search results than plain text. (MarTech, 2018)
- Organic SEO is 5.66 times better than paid ads.
- Organic CTR for desktops have decreased from 71.57% to 65.72%.
- Including a video in a post increases organic traffic from search results .
- 1 in 10 blog posts are compounding, which means their organic search traffic increases with time.
- Websites with an active blog generate 67% more leads and 434% more indexed pages than those who don’t.
- According to Ahrefs, 90.88% of all pages (from an index of 1 billion pages in their content explorer tool) receive no traffic at all and only 4.5% of them get less than 10 visits per month.
- According to Ahref’s data, 12. 29% of search queries have featured snippets.
- Links, Content and Rankbrain are the top 3 ranking factors for Google’s search. (~Andrey Lipattsev, Search Quality Senior Strategist at Google).
- A research from HubSpot shows 75% of users never crawl past the first page of search results.
- Content creation is the most fruitful (with 57% SEOs believe content creation drives the best results) for SEO in comparison to other SEO tricks. Other effective search engine optimization tactics include keyword research (49%) and social media marketing (39%) and link building (at 36%).
- Clicks on mobile are ~50% of what clicks on desktop are.
- Difference of organic CTR (desktop vs. mobile) is pretty high (66% vs. 39%) and the drop of organic CTR on mobiles is a matter of concern for SEOs focusing on mobile.
- For every $1 spend on Google Ads, businesses make an average of $2 in revenue. This is a good SEO ROI statistics if you’re looking for one.
- 51% of all search traffic comes from organic search, 10% from paid search, 5% from social and 34% from all other sources.
- Over 81% of participants (in a research from Ascend2) report their SEO campaigns are above average. The top goals of SEOs (participants) from their SEO campaigns were to generate traffic and the top barrier was to improve or get decent search engine rankings.
-Written by Kevin Sawyer
