No matter the size of your company, or what you sell, without a proper search engine optimization strategy you will be hard pressed to realize your vision and to grow that vision into long term success. The true cornerstone of any successful marketing strategy these days is SEO. However, there are times when things can get a bit tricky as customer behavior and the condition of the economy fluctuates. Staying on top of the latest intel can help and Digitalgyd has just released some research that just may help get a better handle on where your strategy may need to go. The following is taken directly from that published data:
- Video content is 50 times more likely to drive organic search results than plain text. (MarTech)
- 1 in 10 blog posts are compounding, which means their organic search traffic increases with time.
- Websites with an active blog generate 67% more leads and 434% more indexed pages than those who don’t.
- 51% of all search traffic comes from organic search, 10% from paid search, 5% from social and 34% from all other sources.
- Over 81% of participants (in a research from Ascend2) report their SEO campaigns are above average. The top goals of SEOs (participants) from their SEO campaigns were to generate traffic and the top barrier was to improve or get decent search engine rankings.
- Smartphone users are more likely to purchase something from companies whose mobile sites or apps customize information to their location.
- About 11% of online shoppers use mobile phones to shop online and 35% of shoppers say mobiles will become their main purchasing tool.
- Leads from search engines (inbound marketing) have a 14.6% close rate while outbound leads (direct mail, cold pitch) have a 1.7% close rate. This SEO ROI statistics about eCommerce tells us heaps about SEO effectiveness for CRO.
- According to a report by Wordstream, using videos on landing pages can increase conversions by 86%.Despite the eCommerce industry showing a 23% year by year growth, 46% of American small businesses do not have a website.
- If you’re wondering the importance of having directions and call buttons in ads you’ll be glad to know that 7 out of 10 consumers say it is important to have a directions and a call button in ads.
- 72% of consumers who performed local search visited a local search visited a retailer within 5 mile radius.
-Written by Kevin Sawyer
