Will great customer reviews increase your conversions?

Regardless of the size of your business, you know that you must somehow differentiate your company from your competitors. Working together with your SEO and social media marketing, customer reviews and testimonials can be a sure way to make your business shine. While there is always the chance that a review may be of a negative sort but, for the most part, positive reviews can launch you ahead of your rivals as well as increase your conversion rate.

  • Perhaps the strongest reason to court customer reviews is that peer reviews play a huge role with online buyers. They are one of the evaluation stops many online buyers will make when deciding to buy from you. When you are cultivating reviews, you are more able to relay critical information and it allows the customer a broader range with regard to the ever elusive customer experience. The overall experience a customer has at a particular site has now become one of the target points with regard to search and to ranking on a SERP.
  • Once your customers are encouraged to post comments and full reviews, they will be more in control of their overall buying experience with you and that will translate well with potential customers. The reviews will add that degree of trust that separates the truly successful companies from those who struggle to even be average.
  • Customer reviews and testimonials are also a huge lift for your SEO efforts as you are generating new and engaging content as well as keyword movement that increases the traffic for those words and phrases. Your rankings begin to rise as keywords and customer experience begin to energize your SEO with very little effort on your part.
  • Next you can boost your social media marketing efforts by moving those great comments and reviews over to your social media platforms. If you can convince long time satisfied customers and/or clients to do a video testimonial and review for you, your traffic and conversions will begin to seriously take off. The video testimonials will translate quite well to both your website as well as your social media platforms. Finally, every review and comment deserves a reply from you and your team. Even negative reviews and comments can be turned around to create goodwill and a satisfied customer. Customer loyalty is something a business earns and, when it does, the results can mean more traffic, more conversions and a healthier bottom line.

-Written by Kevin Sawyer