As you move your company toward the future you have envisioned, the most successful of companies know that they can’t get there without data and intel. When you know where you are and where you want to go, your vision becomes clearer, the navigation more tangible and certain. In a recent research report published by Hubspot, what your business needs to know about the current state of online marketing can be a tool whose value can never be underestimated. Below are just some of the findings that Hubspot has gathered from all over the online marketing world:
- The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent)
- About 64% of marketers actively invest time in search engine optimization. (HubSpot)
- In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox)
- Landing pages, the least popular type of signup form, have the highest conversion rate (23%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (3%). (Omnisend)
- 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google)
- As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (EdisonResearch)
- 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google)
- 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google)
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot)
- 70% of marketers are actively investing in content marketing. (HubSpot)
- Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot)
- Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot)
- 77% of companies say they have a content marketing strategy. (SEMrush)
- 94% of marketers use social media for content distribution. (SEMrush)
- 87% of video marketers say that video has increased traffic to their website. (Wyzowl)
- 80% of video marketers claim that video has directly increased sales. (Wyzowl)
-Written by Kevin Sawyer
