Blog

As small businesses continue to adapt to an ever changing plethora of circumstances, it can often become quite the challenge to see what is coming. Many B2B companies have faced the same challenges as the B2C companies but their challenges may not be as clear cut. While customers and clients may well come from several […]

There is no more potent a weapon in your online marketing strategy than video. It seems baffling that so few small businesses are using video to drive traffic and make conversions. Some barely consider it while others think that their amateurish efforts are good enough while still others believe it is too much of a […]

Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]

Investing in social media marketing is one of the most effective strategies any small business can make. The social media landscape, however, can be tricky and volatile and it can be a challenge to see where your resources can best be deployed. The recent Social Media Marketing Industry report seems to offer clues with regard […]

Owning and successfully operating a small business can be difficult and challenging even in the best of times. Getting a handle on where things are and what the future may hold can be a tricky thing. At the end of every month, the National Federation of Independent Businesses takes the pulse of the nation’s small […]