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If there is something all business owners seek to avoid, it is volatility. If there is one tool that can help a business avoid that volatility, it is intel. Knowing what is going on and where current trends may lead can mean the difference between success and failure. In some recently released research, Salesforce has […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

As online marketing continues to refine itself, it is important to consider where it is going in the near future. While your SEO always needs to remain strong, it seems that video has really begun to play a significant role in the success of any company’s marketing future. But, are consumers actually demanding more video? […]

While most small businesses put most of their marketing efforts and resources into SEO and social media, it may be time to re-evaluate boosting your pay per click strategy. There always seems to be great debate regarding the effectiveness of PPC, but it is here to stay because it seems to generate the return businesses […]

As businesses of all sizes ramp up for the holiday shopping season, it seems like consumer confidence may be stronger than expected. Through all of the obstacles and uncertainty of the last year and a half, businesses everywhere are finally looking to break out. In a recently performed survey, Deloitte has attempted to get a […]