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New research released by Adobe Analytics has shown an increase in the importance that podcasts are having with regard to boosting a company’s bottom line. As small businesses are discovering that marketing and advertising on established podcasts is paying huge dividends, it has inspired many to also, begin development of their own podcasts. The following […]

There are times when crisis calls upon some to lead while others panic and over react. These seem to be such times. Steering your company through a crisis is no simple matter. There are many out there right now who think they are leading when all they are really doing is causing panic, blustering and […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

When it comes to customer loyalty, too many companies seem to just give it a passing consideration. Many companies, especially the big national  brands seem to come out with new customer incentive programs on what seems like a weekly basis. What are they offering long time loyal customers? Usually nothing. This is a huge mistake […]

Your search engine optimization strategy needs to be flexible enough to keep up with all of the latest data and changes that are happening on an almost weekly basis. As your SEO marketing is a full time and ongoing endeavor, is is important to have the latest data at hand so that you and your […]