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Is link building that critical to your overall page ranking? According to some recent statements by senior analysts at Google, the two most important ranking factors are content and link building. The reality of it is that link building is similar in nature to your social proof in that it provides authority and builds trust […]

The importance of being mobile ready cannot be stressed enough. Too many small businesses are not utilizing mobile marketing enough and many have not considered mobile marketing at all. Smartphones have become such an integral part of every day life for so many that a small business must reach them there or their future success […]

One of the most overlooked weapons in any marketing arsenal just may be the podcast. If done right, a quality podcast can allow any size business to generate traffic and establish their brand as a local and national authority. The challenge continues to be how to develop an effective enough one to drive that traffic […]

As small businesses in America continue to evolve into a new model, many have begun to adopt the hybrid model in an effort to integrate better business practices with their ongoing battle with the new elephant in the room: employee burnout. Stress and burnout have always been there but they have taken on gigantic proportions […]

Search engine optimization is not an option for those businesses who wish to compete at any level. This is well known and most small businesses work hard at their SEO strategies. As the algorithms at the search engines continue to morph, SEO continues to be an ongoing practice as it, too, must shift with the […]