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As small businesses everywhere continue to reach out to potential customers through a multitude of strategies, social media seems to be making great strides toward becoming a dominant force with regard to consumer sales and communication. Consumers appear to be gaining a level of comfort buying through social media platforms so, going forward, a strong […]

Should small businesses be worried about the future? Is uncertainty and worry to become a part of some “new normal”? Or will courage and planning and achievement be what dictates the future? Small business owners and entrepreneurs have always chosen and displayed the latter. In some newly released data from the National Federation of Independent […]

It is never a waste of time to analyze your current online marketing strategies to see where certain adjustments may be needed. Especially now as consumer behavior seems to pivot at the slightest provocation. Should your entire strategy be evaluated or are there just certain areas that may need an overhaul? In some recently released […]

With all of the uncertainty and instability of these times, it is important for small businesses everywhere to contemplate where their customers may be at this time. Consumers have been supporting small businesses during these challenging times yet they seem to be gravitating toward those businesses that will support them with regard to what they […]

When it comes to your business, failure is not an option. However, with all of the uncertainty and potential instability of these challenging times, it can get somewhat tricky to know in which direction to turn. As you continue to assess and optimize both your business and your marketing, it is critical to know where […]