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As more and more obstacles and restrictions get hurled at American small business, it can become both difficult, and frustrating, to get a handle on where things actually are and where they might be headed. Is there a road ahead? Is it visible? Can we even see it? This seems to be the questions recently […]

It just may be time for your online marketing to get personal. If there is one trend that continues to pick up speed and momentum, it is making things personal. Personalized marketing allows you to take aim at particular segments and individuals in an ongoing effort to maximize your traffic as well as your conversions. […]

One of the most valuable weapons with regard to your online marketing is video. There can no  longer be any doubt. If video is not a big part of your overall game plan then you might as well just pack up and go home. But where to begin? What to focus on as you craft […]

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

Search engine optimization is, and will remain, the most effective weapon you have in your marketing arsenal. As things continue to shift this way and that, SEO becomes a strategy that can’t be done alone. Too many small business owners and entrepreneurs believe that they can do it themselves. They find out, many too late, […]