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For a small or mid sized business, creating and sustaining a successful pay per click strategy can be as challenging as keeping your SEO strategy a well oiled machine. While a PPC campaign can’t replace your tried and true SEO and social media marketing, it can, however, be an important supplement. But where to begin? […]

Does the design of your company’s website really matter? Actually, the design of your website can be crucial with regard to your company’s overall growth and success. Unfortunately, too many small businesses take a do it yourself approach which can actually be hurting them with regard to instilling confidence in potential customers. Some recent data […]

Are your landing pages actually sticking the landing? Using your SEO and other marketing strategies to drive traffic can fall short if your landing pages are not making those conversions. So, what actually makes a great landing page great? What do your pages need to inspire more conversions? In some recently released data and research […]

Podcasts are seemingly everywhere these days. The variety of subjects and styles is quite endless. What has been a rather new innovation is that small business owners have begun to venture into podcasting as a way to attract new customers and to boost brand awareness. While many are content to advertise on certain popular podcasts, […]

As video marketing continues to be one of your strongest marketing weapons, it may be worth a closer look into interactive video marketing. Drawing the customers in and getting them to interact with your company and its products or services is looking to be a most effective strategy for many small businesses. Some recently published […]