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Is your ecommerce up for the holiday challenge and is it strong enough to overtake your competitors moving forward? These are serious considerations considering that, in this current economy, a small business needs every advantage it can generate. The state of ecommerce continues to shift and evolve but there can be no denying its impact […]

Customer experience and satisfaction is always at the top of any small company’s vision board. As technology and automation expands, are consumers becoming more comfortable with companies that allow them to help themselves in more efficient and effective ways? It seems that some research done by Zendesk just may point to the future of customer […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

Are consumers really switching brands at a record pace? Sadly, the answer is a resounding yes. Often times, a customer will abandon a brand without explanation which often leaves a business scratching its head as to why it is losing valued customers. The answer, it seems, is less surprising than many businesses think. In some […]

For a long time now, video has proven to be one of the most effective weapons in your marketing arsenal. The challenge always seems to be how long a video needs to be for it to be truly effective with regard to driving traffic and making conversions. The latest controversy has surrounded what is known […]