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There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

Let’s face it: some businesses are just not perceived by the public as being all that “exciting”. You love your business and have worked hard to establish it and to grow it but some industries and professions are just viewed as rather “boring”. So, how to use your marketing to create that spark and drive […]

Search tyrant Google continues to add and to tweek its ranking factors to the point where there are, now, over 200 of them. As companies move forward over the following months, they need to keep in mind some of these changes and movements so as to improve both their SEO and their rankings. First off, […]

Just as customer experience has become the premier buzzword for marketing and advertising, so has customer intent become the new watch word for search. When considering the power of your SEO, it always begins with those relevant keywords. Now, however, it is time to expand them into long tail phrases that encompass a customer’s true […]

Trying to understand where social media currently is and where it is going can be a tricky part of your overall social media marketing planning. Recent research done by the Pew Research Center shows some noticeable shifts in where social media might be headed in the near future. Pew has found that many standard behaviors […]