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Video marketing is, perhaps, one of the most potent weapons in your overall marketing arsenal. From email to your social media presence, video can be a major force in establishing your brand and driving traffic. In some recent research released by Hubspot, it shows just how effective video marketing can be to future growth. The […]

It seems that more and more consumers are more willing to trust social media influencers over individual brands. This seem especially true for the younger, consumer oriented generations. Social media, and the online communities that spring up, have become quite influential with regard to how many shoppers are choosing products and brands. Some recent research […]

Even in the most ideal of conditions, things are never easy for the small business owner. It seems that every time a small business owner turns around there is yet another obstacle placed in the road. So, what are the obstacles currently laying in the road? The US Chamber of Commerce recently partnered with MetLife […]

Social media influencers seem to be all the proverbial rage these days but are they really worth the effort? Are your customers and potential customers actually influenced by these people? Are the influencers leading people to certain products and brands? It seems that the answer just may be a definite maybe. Some recent research published […]

When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It  has proven to be one of the most effective marketing strategies that […]