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Your overall marketing strategies must include everything that will probably drive both existing customers, and potentially new customers, to your site or location. For a few years now, email marketing has been exploding as a way to drive the traffic you need. Unfortunately, too many small businesses just can’t seem to get the email strategy […]

When it comes to your marketing efforts, sometimes it is not that easy to know what is working and what is not. Brand awareness is, of course, everything as you cobble together a plan centering on your social media, SEO and email as well as your content marketing. Having the data, and making the adjustments, […]

Do visuals actually determine if a particular online marketing strategy is going to be successful? Content marketing is definitely a key to overall success but how important really are your graphics and visuals? Well, it seems that visual content is extremely critical to the success of any digital marketing campaign. How critical? The infographic creation […]

Sadly, there is still an enormous amount of small businesses out there that have yet to adapt to mobile. With most consumers searching and buying through their mobile devices, not being optimized for mobile will definitely put you way behind your rivals. Also, for many, they have taken a do-it-yourself approach that simply isn’t working. […]

As American small businesses continue to struggle and battle their way back from many devastating roadblocks, it is heartening to see that the American entrepreneurial spirit has remained intact. The economy had been roaring along with opportunities everywhere until it was suddenly stopped and local politicians began to decide how things were going to go. […]