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One prevalent risk today that is generally ignored by most entrepreneurs and small business owner’s is that of their reputation especially their online reputation. What is most important in this regard is how to handle this risk across several platforms. Your reputation is affected online mostly through consumer comments and your social media elements. Customer […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

Can a small business survive these day without a solid social media marketing strategy? As the economy continues to stagger along, it may be time to examine just how effective social media marketing can be for your company. There is some recent research released by SproutSocial that just may give you a better handle on […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

With so much to be concerned about regarding your business, it can be easy to overlook a potential marketing weapon that can help your company immensely. One of those weapons is email. A well structured and consistently deployed email campaign can infuse new vibrancy into your business with regard to driving traffic and making those […]