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With so much to be concerned about regarding your business, it can be easy to overlook a potential marketing weapon that can help your company immensely. One of those weapons is email. A well structured and consistently deployed email campaign can infuse new vibrancy into your business with regard to driving traffic and making those […]

Search engine optimization will continue to be your best strategy with regard to building your brand and driving traffic. Unfortunately, there are still too many  small businesses that are simply allowing their SEO efforts to lapse into irrelevance. SEO is the foundation upon which rests the success or failure of all of your online marketing […]

It seems that more and more consumers are more willing to trust social media influencers over individual brands. This seem especially true for the younger, consumer oriented generations. Social media, and the online communities that spring up, have become quite influential with regard to how many shoppers are choosing products and brands. Some recent research […]

Even in the most ideal of conditions, things are never easy for the small business owner. It seems that every time a small business owner turns around there is yet another obstacle placed in the road. So, what are the obstacles currently laying in the road? The US Chamber of Commerce recently partnered with MetLife […]

When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It  has proven to be one of the most effective marketing strategies that […]