Without search engine optimization, your business is, for the most part, invisible. If they can’t see you, your chances of becoming an option in their minds when they are ready to buy is pretty much zero. This why SEO is critical to your future survival regardless of the size of your company. The importance of SEO to the future of your business is brought home by some recent research assembled by SEJ and the following is taken directly from that published research:
- 53%: The percentage of all trackable website traffic that comes from organic search. (BrightEdge)
- 32%: The average organic click-through rate (CTR) the first Google desktop search result gets. (Advanced Web Ranking)
- 26.9%: The average organic CTR, the first Google mobile search result gets. (Advanced Web Ranking)
- >$5,000: The monthly amount the majority of businesses are spending on SEO. (Moz)
- Nearly 1 in 3 of all mobile searches are related to location. (Think with Google)
- Nearly 2 in 3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. (Think with Google)
- 76%: The percentage of people who search on their smartphones for something nearby and visit a business within a day. (28%of those searches for something nearby result in a purchase.) (Google)
- More than 55%: The percentage of shoppers who say they used online video while actually shopping in a store. (Google/IPSOS)
- 90%: The percentage of consumers who used the internet to find a local business in the last year. (BrightLocal)
- 91%: The percentage of consumers who say that positive reviews make them more likely to use a business. (BrightLocal)
- 82%: The percentage of consumers who read online reviews for local businesses. (BrightLocal)
- 13 minutes and 45 seconds: The time an average consumer spends reading reviews before making a decision. (BrightLocal)
- 76%: The percentage of consumers who trust online reviews as much as recommendations from family and friends. (BrightLocal)
- 52.94% internet users worldwide operate mobile and tablet devices, while 47.06% use desktop. (StatCounter)
- +1,000%: The percentage of search interest growth in “what to watch” queries since 2019. (Google)
- 65%: The percentage of people who use their phone in their I-want-to-buy moments. (Google)
- 39%: The percentage of purchasers who were influenced by a relevant search. (Google)
- 79%: The percentage of people who took a relevant action on their phone prior to making a purchase. (Google)
- 3: The average number of words a typical searcher uses in their search query. (Moz)
-Written by Kevin Sawyer
