Can any business continue to ignore search engine optimization and expect to be able to compete long into the future? Without a solid SEO strategy, businesses today will struggle on many fronts especially when it comes to driving traffic. In some recently published research, 411locals has compiled SEO data that that will be crucial to your SEO planning stages. The following is taken directly from that published data:
- 49% of marketers report that organic search has the best ROI of any other marketing channel (Search Engine Journal)
- 53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google)
- Mobile voice searches are 3x more likely to be for something local than text searches (Search Engine Watch)
- Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People)
- In America, 85% of all internet users interact with video content every month – and 86% of consumers say they would like to see more video content from the brands they support.
- 92% of users only chose businesses that are on the first page of local search results. (HubSpot)
- After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day (Google)
- Around 64% of small businesses have an online presence (Sagapixel)
- 30% of all mobile searches are location-related (Google)
- Inbound leads, such as SEO, cost 61% less than outbound leads, such as direct mail or cold calling
- SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements
- 40% of people abandon a website that takes 3 seconds or longer to load
- 70-80% of people ignore paid search results, choosing to only click on organic listings
-Written by Kevin Sawyer
