One of the most overlooked marketing tools for small businesses has been the well executed email campaign. Many small businesses don’t give a well crafted email the proper consideration even when it seems to be a long term answer to driving traffic. Some recent data has been compiled by Campaignmonitor that demonstrates just how formidable an email campaign can be for your bottom line. The following is taken directly from their published report:
- Email’s average ROI is 28.5% compared to 7% for direct mail. (Chief Marketer)
- 59% of marketers say email is their biggest source of ROI. (Emma)
- Email marketing drives $44 for every $1 spent. (Campaign Monitor)
- 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
- Click-through rates increase 158% when social sharing buttons are included in emails. (Nonprofit Hub)
- Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. (QuickSprout)
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
- An email campaign is 6 times more likely to result in a click-through than from a tweet. (Campaign Monitor)
- The average order value of an email is at 3 times higher than that of social media. (McKinsey)
- When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters. – (Nielsen Norman Group)
- Email newsletter recipients allocate an average of 51 seconds to each email, if they read it at all. (Nielson Group)
- 58% of adults who check their email first thing in the morning. – (Customer Intelligence)
- 94% of people who say checking their email is the reason they get online. It’s the #1 activity on the internet. – (Marketo)
- 91% of consumers who check their email at least once a day on their smartphone.
- 95% of people who consider email newsletter content from a recognized brand to be useful.– (Salesforce)
- 53% of emails are opened on mobile devices. (Campaign Monitor)
- 70% of B2B marketers say increasing their email list quality is their top objective. – (Delivra)
- 89% of marketers say email serves as their primary channel for lead generation. – (Mailgen)
- Email marketing strategies are used by 82% of B2B and B2C companies. – (Ascend2)
- 51% of B2B marketers say a lack of an effective strategy is their most significant barrier to email list success. – (Delivra)
- When asked what their most effective tactics used to achieve email list strategy success, 59% of B2B marketers said content download registrations and 38% said email social media integrations. – (Delivra)
-Written by Kevin Sawyer
