Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some recently published research by Zippia just may shed some light on the abandonment challenge. The following is taken directly from that published report:
- The average online shopping cart abandonment rate is 69.82%.
- Over 80% of mobile shoppers abandon their carts.
- Up to 70% of shoppers abandon their carts when they see shipping costs.
- $18 billion is lost to cart abandonment each year.
- 18% of online shoppers would rather not purchase than go through a complicated checkout process.
- 49% of shoppers abandon their carts due to high shipping or tax costs.
- 24% of shoppers abandoned their cart because they were forced to make an account.
- 19% of shoppers abandoned their carts because delivery would be too slow.
- 18% of shoppers abandoned their carts because the checkout process was too long or complicated.
- 17% of shoppers abandoned their carts because they didn’t trust the site enough to give their credit card information.
- 17% of shoppers abandoned their carts because they couldn’t see their order total upfront.
- 12% of shoppers abandoned their carts because the website crashed or had other errors.
- 11% of shoppers abandoned their carts because the return policy wasn’t satisfactory.
- 7% of shoppers abandoned their carts due to a lack of payment options.
- 79% of people are more likely to shop online when they’re offered free shipping.
- Retargeted ads result in 30% of non-converting shoppers returning to the website where they abandoned their carts.
- More shoppers abandon carts when shopping on mobile phones than on their desktop computers.
- 63% of online shoppers who use mobile apps to shop prefer them because they’re more convenient than mobile sites.
- The average open rate of abandoned cart emails is 45%.
- Sending multiple abandoned cart emails works 63% better than sending a single email.
-Written by Kevin Sawyer
