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Are customers where you think they are?

posted on September 13, 2021

Are your potential customers where you think they are? Maybe not. If the last year and a half has taught us anything, it is that things can pivot quickly and that the dust may settle only to be stirred up again. The constant shifting and migrating may actually be a good thing for your business if you know where your potential customers might be right now. In some recently published research, Shopify seems to have uncovered just where everyone may be and where they may be headed. The following is taken directly from their published research report:

Data visualization depicting stat: Over half of buyers (52%) say they've shifted more of their spending online during the pandemic

Data visualization depicting the stat: 57% of buyers seek out local, independently owned businesses to support

Data visualization depicting the stat: 61% of buyers said they plan to buy from local and independent retailers six months from now

Data visualization that reads: How buyers say stores can improve curbside pickup: text message updates (29%), greater number of pickup times (29%), time between order and pickup to be faster (28%)

Data visualization depicting the stat: 14% of buyers purchased a digital version of something that would normally be done in person

-Written by Kevin Sawyer

written by SearchPro Systems

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