Are your potential customers where you think they are? Maybe not. If the last year and a half has taught us anything, it is that things can pivot quickly and that the dust may settle only to be stirred up again. The constant shifting and migrating may actually be a good thing for your business if you know where your potential customers might be right now. In some recently published research, Shopify seems to have uncovered just where everyone may be and where they may be headed. The following is taken directly from their published research report:
-Written by Kevin Sawyer
