Business these days is highly competitive to say the very least. Everything, it seems, has to be perfect. Nothing can be more important to the future of your business than the digital marketing strategy that you put together. Even the best SEO and social media marketing planning can be fraught with potholes and potential disasters. Here are just a few lurking disasters to avoid.
- The first and foremost is your content. It must engage, inform and educate. If it isn’t doing that, no one will pay the least bit of attention to it. Be sure to have a good mix of both written and video content. This cannot be left to amateurs. Get some people in who understand marketing and know how to write the content that will drive traffic.This is what football coaches call a skill position. Get the best people you can, share your vision and then turn them loose.
- Speaking of vision, make sure you have one as well as specific goals for all of your marketing efforts. If you don’t know these things, your social media efforts are likely doomed. Know who your potential customers are and know where they are or you are just wasting time and effort. Choose your platforms wisely. Also, be sure your goals are measurable so you an make the adjustments you need to make as you progress.
- Finally, make sure that your expectations are fair and realistic. In this modern day society where people get the shakes if there is no immediate and instant gratification, you must temper your expectations to reflect the reality of your plans. See what is working. See what needs to be changed and go with it. It is a constantly evolving process that takes time to develop and show returns. Always have a plan for what you will do with the traffic and leads that are generated.
-Written by Kevin Sawyer