Are you making it personal?

Posted on June 4, 2021 in internet marketing, Internet Marketing Company, Link Building Service, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, SEO Services, Social Media, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, Video Search Engine Optimization, VSEO, web video marketing

Getting an edge on your rivals is a long term strategy that can often seem a never ending struggle. Keeping your SEO, and other online marketing efforts, strong and robust is a solid foundation but are you missing something? The missing piece these days is personalization. If you are not making it personal for your potential customers, then you are missing opportunities to expand your brand and making it impossible for them to not buy from you. Because the big boys and girls have made it personal, customers today expect the same regardless of the size of the company. In some recently compiled data, Forbes has zoomed in on what and why you need to make it personal. The following is take directly from that published data:

  • 71% of consumers feel frustrated when a shopping experience is impersonal. – Segment
  • 70% of millennials are frustrated with brands sending irrelevant emails. – SmarterHQ
  • 47% of consumers check Amazon if the brand they’re shopping with doesn’t provide product suggestions that are relevant. – SmarterHQ
  • 36% of consumers say retailers need to do more to offer personalized experiences. – Retail TouchPoints
  • 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture
  • 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. – Epsilon
  • 90% of U.S. consumers find marketing personalization very or somewhat appealing. – Statista
  • 72% of consumers say they only engage with personalized messaging. – SmarterHQ
  • 80% of frequent shoppers only shop with brands that personalize the experience. – SmarterHQ
  • 56% of online shoppers are more likely to return to a website that recommends products. – Invesp
  • 63% of consumers will stop buying from brands that use poor personalization tactics. – Smart Insights
  • 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase. – CMO by Adobe
  • 42% of consumers are annoyed when content isn’t personalized. – CMO by Adobe
  • More than 50% of consumers are willing to share information on products they like in order to get personalized discounts. – Retail TouchPoints
  • 83% of consumers are willing to share their data to create a more a personalized experience. – Accenture
  • 90% of consumers are willing to share personal behavioral data with companies for a cheaper and easier experience. – SmarterHQ
  • 64% of consumers are fine with retailers saving their purchase history and preferences if it allows them to offer more personalized experiences. – BRP Consulting

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  • 98% of marketers say personalization advances customer relationships. – Evergage
  • 89% of digital businesses are investing in personalization. – Forrester
  • 79% of retailers are investing in personalization, the most of any industry. – SmarterHQ
  • 51% of marketers say personalization is their top priority. – SmarterHQ
  • 88% of marketers say their biggest driver in personalization is to deliver a better customer experience. – Evergage
  • 80% of companies report seeing an uplift since implementing personalization. – Econsultancy
  • Companies using advanced personalization report a $20 return for every $1 spent. – Clickz
  • Marketers report that personalization efforts can boost revenues by up to 15%. – Adweek
  • 86% of marketers have seen a measurable lift in business results from their personalization campaigns. – Evergage
  • Millennial brand loyalty increases by 28% if they receive personalized communication. – SmarterHQ
  • 95% of companies that saw 3x ROI from their personalization efforts increased profitability in the year after their personalization efforts. – Monetate
  • 88% of U.S. marketers have seen measurable improvements due to personalization, with more than half reporting a lift greater than 10%. – Instapage
  • Personalization can reduce customer acquisition costs by up to 50%. – Adweek
  • Personalization can increase marketing spend efficiency by up to 30%. – Adweek
  • Companies that exceed their revenue goals have a dedicated budget for personalization 83% of the time. – Monetate
  • 55% of marketers say the top benefit of personalization is increased visitor engagement and improved customer experience. – Evergage

-Written by Kevin Sawyer