B2B marketing intel to move you forward

Posted on July 3, 2020 in Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services

As many businesses head into unchartered waters, it is important to keep in mind that, for B2B companies, many tried and true tactics will remain the same. According to recent research, B2B buyers are, on average, doing at least a dozen searches before deciding who to do business with. The following B2B stats may make things a bit clearer as your B2B marketing efforts move forward.

  • Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. (Accenture)
  • 90%of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey. (CMO)
  • B2B buying cycles are getting longer and more complex—58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%), and increasing the number of buying group members (52%). (Business2Community)
  • 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering. (2019)
  • The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). (KoMarketing)

  • Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations. (Google)
  • 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020.
  • More than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to 50% of those who report a poor experience. (BCG)
  • 46% will leave a website because of a lack of message (it’s not clear what the company does), and 37% will leave because of poor design or navigation. (MarketingProfs)
  • A personalized web experience can increase sales by 19% (MarTechAdvisor)
  • 44% of B2B marketers say the main reason they abandon websites is that there’s no contact info immediately visible. (KoMarketing)
  • 86% of B2B marketers want to see products and services on a vendor’s website home page, 52% want to see about/company information, 27% want to see testimonials, and 23% want to see marketing collateral. Details about technical support (59%) and pricing (43%) are also important to marketers. (KoMarketing)
  • 78% of executives say that an unsolicited email has led to a face to face meeting or event attendance at some point.  (ITSMA)
  • Marketers see an average of 760% increase in revenue from customized, segmented email campaigns. (CampaignMonitor)
  • 85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead)
  • 59% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts)
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Junto)
  • Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo)

-Written by Kevin Sawyer