Can the content you produce for your business really strengthen your SEO capabilities? The most successful of companies, regardless of industry or profession, have come to learn that, without content, their business is going nowhere fast. Content is king as the saying goes. But can the content you produce actually have a long term effect on your SEO and rankings? In some recent research published by Semrush, it illuminates the importance of content, especially blogs and vlogs. The following comes directly from that published research:
- On average, companies who blog produce 67% more leads per month. ( Demand Metric)
- Scoring the featured snippet is the most effective way of stealing traffic from competitors. ( Semrush)
- 90% of the data the brain transmits is visual. That’s why optimizing images for SEO is crucial. ( Search Engine Watch)
- Updating blog posts can increase traffic by 106%. ( HubSpot)
- Webinars, roundups, interviews, gated content, guides, and ebooks are the most effective content types. ( Orbit Media)
- The most popular type of content among bloggers are “how-to” articles (77%), followed by listicles (57%), and news and trends (47%). ( Orbit Media)
- 90% of bloggers include images in their blog posts. ( Orbit Media)
- Only one in four bloggers add videos in posts. ( Orbit Media)
- 34% of bloggers say they experience strong results after including videos in blog posts. ( Orbit Media)
- Bloggers who added ten-plus images in a blog post reported stronger results. ( Orbit Media)
- 84% of companies have a content marketing strategy. ( Semrush)
- Blog posts remain the most effective form of content over email, ebooks, and white papers. ( Semrush)
- Marketing efforts for bloggers include social media (94%), SEO (63%), email marketing 66%), partnerships and collaborations (19%), community or forum management (13%), influencer collaboration (12%), and paid services (15%). ( Orbit Media)
- 21% of bloggers focus more on marketing than on the content itself. ( Growth Badger)
- Blogging is so scalable and affordable that it’s the third most common content marketing strategy for businesses. ( HubSpot)
- Bloggers who utilize blogging for marketing purposes see 13 times the ROI of businesses that don’t. ( HubSpot)
- 38% of bloggers say one of their biggest challenges is creating quality content consistently. ( Orbit Media)
- 34% of buyers will make an unplanned purchase after reading quality content. ( Slideshare)
- Quality content is rated the No. 1 most important factor among all bloggers. ( Growth Badger)
- 32% of readers agree that accurate content is amongst the most crucial factors in quality content. ( Slideshare)
- 23.84% of readers say bad content quality destroys a blog’s credibility. ( Social Marketing Writing)
-Written by Kevin Sawyer
