Is it possible to expand and actually grow your business without using any social media at all? Recent research from all over points to a resounding no. Your social media marketing offers you the opportunity to truly expand and grow your business in ways that were really not available before.
- Perhaps the most effective use of your social media platforms is to develop and build name recognition and brand awareness. The more people know your company, the more familiar they are with you, the more they will like you. The more they like you, the more they will trust you. The more they trust you, the more they will buy from you. People like to do business with people they like. It really is that simple.
- Social media is one of the best places to really focus in on what your target audience is really looking for and what they will really need from you. Each social media platform has different audiences. Once you truly know where your demographic is, the better prepared you will be to tailor a message that will engage them and drive them to you. Combine this with your SEO marketing efforts and you will gain some serious ground in the rankings and drive traffic like never before.
- You can boost your bottom line and your growth by using some targeting advertising to reach out beyond the traditional social media marketing approach. The most effective way is to also begin to employ some serious video marketing. In fact, some recent research on Twitter reveals that over 80% of all Twitter uses are watching video every day. In addition, don’t forget to employ memorable customer service once someone has decided to gamble on you. They will appreciate it and they most assuredly will tell their social network about it.
-Written by Kevin Sawyer